Product Brief Audit

A strategic second opinion before the first prototype

You’ve got a product idea—but is it feasible, clear, and development-ready?

This package is designed for beauty brands looking for expert feedback before diving into formulation development. Whether you’re still shaping your concept or refining the details, we’re here to help you spot what’s working, what’s missing, and what could be even stronger.

Think of it as a collaborative brainstorm with a critical lens. We’ll review your brief, ask thoughtful questions, and offer tailored insights based on real-world product development experience. Our goal is to help you stress-test your vision so you can move forward with confidence, not guesswork.

After our Audit, You’ll Walk Away With ↓

  • ✓

    An unbiased evaluation of your concept

    A detailed review of your product brief with insights on what’s strong, what’s unclear, what’s technically possible and what needs refinement

  • ✓

    A more refined positioning

    Ensuring that your concept clearly communicates what makes it different and that it aligns with your consumer needs, brand identity and market trends.

  • ✓

    Confidence to move forward

    Whether it's ingredient strategy, format feasibility, or regulatory considerations, we’ll help you think through those tricky decisions, conflicting ideas, or vague goals.

Wait, what exactly is this Brief Audit you speak of?

Here are the exact steps I’ll walk you through ↓

STEP 1:

Kickoff Call + Brief Submission

We’ll start with a 30-minute kickoff call to discuss your concept, goals, and questions. After the call, you’ll submit your product brief and any supporting materials for review.

STEP 2:

In-Depth Review

We’ll get down to business and analyze your concept through a strategic and technical lens working to evaluate feasibility, market fit, clarity, and opportunities for improvement.

STEP 3:

Strategic Action Plan

You’ll receive a written and verbal summary with our insights, suggested refinements, and clear next steps.

Plus, These Bonus Resources

Lab Referrals

Support in finding the right formulation lab or contract manufacturer for your product.

Development Readiness Checklist

A downloadable checklist to help you prep for the next phase of development- finding a lab and preparing for formulation.

One Time Follow-up Email Support

Have one more question after the session? You’ll get follow-up email support to clarify anything you’re still unsure about.

Ready? Book Below.

$450

Fill out this form to book your package. We will be in contact within 24 hours on next steps.

Pricing is based on the review of one product concept.

FAQs

    1. Fill out the intake form

    2. Within 24-48 hours we will send you a questionnaire to fill out with your concept details, a work agreement contract, an invoice, and an NDA

    3. Book the kickoff call where you can explain your concept in detail and address any action items for us

    4. Receive your concept feedback. We will review your concept and provide you with in depth feedback

  • Yes. If you would like for us to review multiple concepts at once (ex. a skincare line), we can offer a 20% discount on any additional concept reviews purchased together.

  • We will send you an invoice within 24-48 hours of filling out the intake form. Can pay via credit or debit card. Invoice must be paid in full for work to begin.

  • With this package you will receive in-depth feedback about your product concept, including feedback around your format, packaging, demographic, benefits, claims, ingredients, etc. You will get to book one call with us and get assess to follow up support via email. You will also receive a written report detailing all of our suggestions. Download our example work above to view the written report.

  • We can review any type of personal care product such as, skincare, haircare, makeup, oral care, pet, OTC and more.