The PD Starter Kit
A digital guide + editable templates built by a 7 figure product dev scientist to help you master the basics of cosmetic product development.
Struggling to get your product off the ground?
Let me guess
✔ You're constantly second-guessing if you’ve skipped a step—or ten—in the development process.
✔You’ve Googled terms like “PET testing” and “MoCRA” more times than you can count… and still don’t feel confident about what they actually mean.
✔ You sent a formula request to a lab… but had no brief, no benchmarks, and no clue what to ask for next.
✔ You’re wondering if you’re about to spend a lot of money on the wrong packaging, testing, or chemist.
✔ You’ve thought, “Maybe I should just launch later… or start smaller… or give up altogether.”
If these struggles sound all too familiar, fear not!
I got you my friend.
The Product Development Starter Kit is the survival guide I wish I had when I first started in the industry.
The Starter Kit will not only tell you what you need to know, it'll help you avoid common pitfalls in the development process, equip yourself with needed knowledge and resources and help you stay organized and on-track.
First, lemme explain why getting your development right from the start is so important.
EVEN if you're just starting out or only planning one product.
✔ Because your formula is the foundation of your brand. If it's poorly communicated to your lab, it doesn’t matter how good your branding or marketing is.
✔ Because labs aren’t here to educate you. They’ll develop what you ask for but they won’t always tell you when you’re skipping something important. This guide gives you the strategy and structure to come prepared, ask smart questions, and avoid costly oversights
✔ Because every mistake costs real money. Each extra sample, test, or packaging pivot can set you back weeks and thousands of dollars. This kit helps you make decisions before you pay for them.
✔ Because you only get one shot at a first impression. If your product launches and doesn’t meet customer expectations or safety standards, it’s hard to recover. Starting strong protects your brand and your reputation.
Wait, what exactly is this Starter Kit you speak of?
Here is what you will learn ↓
Refine your product concept and pick the right format
Choose ingredients and actives that make sense for your goals
Understand what testing you actually need
Vet a manufacturer and prepare for scale-up
Write marketing claims that are both compelling and compliant
Navigate the core regulatory requirements for selling cosmetics in the U.S.
And so much more!
You'll Also Get...
6 Plug-and-play templates to streamline your development process, including a product brief, sample feedback form, and product specification template.
Bonus resources like a PD buzzword glossary, readiness checklists, resource links and example feedback survey questions.
Expert-level education written by a product development scientist and designed to make complex topics like compliance, testing, and formulation strategy easy to understand (even if you’re just getting started)
What our Students are Saying
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Whether you're just starting out in product development or have many years under your belt there is something for everyone in this guide and so much to learn! There is so much useful knowledge in all aspects - whether it's about the product development process, working with clients, regulatory, stability trouble shooting there is so much to learn and Natalie covers it all! It step by step walks you by all you need to know and Natalie is amazing and can help answer all your questions!
Katelyn K.
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Natalie’s The PD Starter Kit is an absolute gem for anyone in the personal care industry. As a raw ingredient supplier, this resource gave me invaluable insight into the product development journey from my customers’ perspective—something that’s not always easy to come by. But more importantly, as an entrepreneur launching my own brand, it’s exactly what I needed to feel confident in my ability to develop successful, market-ready products. It bridges the gap between idea and execution with clarity, strategy, and real-world guidance. A must-have for anyone serious about building beauty products the right way!
Lindsay C.
Imagine...
✔ Being clear on your product vision
You’ll stop spinning your wheels and actually know what you’re building, why it matters, and how it fits into your brand strategy.
✔ Having confidence talking to labs and chemists
No more nodding along in meetings you don’t understand. You’ll know how to speak their language and what questions to ask.
✔ Getting ahead of the curve on testing and regulatory requirements
You’ll stop worrying about what you might be missing because you’ll already know what’s needed to launch a safe, compliant product.
✔ Being excited (not overwhelmed) to move forward
Instead of second-guessing your every move, you’ll feel grounded, strategic, and fully equipped to take the next step.
✔ Getting organized with plug-and-play templates
From your product brief to your sample feedback tracker, you’ll finally have everything in one place (and actually know how to use it).
Ready to make this happen?
This is perfect for you if…
• You’re launching your first beauty product
• You're an entry level product developer or cosmetic chemist and need to digest 6 years of information quickly
• You want to feel confident about what testing, packaging, and compliance steps actually matter
• You want a consultant-level strategy without the 4-figure price tag
• You’re tired of winging it and want to do this right
FAQs
Who is this guide for?
This guide is for beauty founders, marketers, and entry level product developers, managers and scientists who are developing a product for the first time or want to better understand the technical steps behind launching a safe, compliant, and effective cosmetic.
Do I need a science background to use this?
Not at all! This guide was written by a product development scientist for both scientists and non-scientists. Everything is broken down in plain language, with visuals, definitions, and real-world examples to help you confidently navigate the process.
What if I already started development? Will this still help?
Definitely. Even if you're mid-development, this guide can help you course-correct, catch gaps, and prep for next steps like testing, scale-up, or regulatory.
Can I use this for skincare, haircare, or other personal care products?
Yes! The principles in this guide apply across a wide range of cosmetic formats including facial skincare, body care, hair care, oral care, and more.
What’s the difference between this guide and working with you 1-on-1?
This guide gives you the roadmap. Working with me 1-on-1 means having a development expert in the car with you, navigating in real time.